Not all conspiracy theorists are paranoid delusional freaks or even RapidWeaver developers. Some of them are actually convinced our pioneering Style Modules exist only in the dying echoes of fading memories tumbling endlessly through the crushing silence of NetherNet. But like the blood that powers our dreams, the truth runs so much deeper. It's no conspiracy that we're hardwired to notice differences and not similarities, and it's always the things that stand out that catch our eye and still our breath and stir our blood to action. In short, it's the differences that engage us on deeper emotional levels that we remember. Which is why our Maximal Design Modules work so well.