Less Is No More

Less Is No More

Sometimes you have to lose yourself to find yourself, go mad just to find your sanity again. And in design terms that’s where I’ve been recently, stumbling through the heart of my creative darkness, searching for a way out.

The Town Called Minimal

It was a detour I had to take to get to where I’m going. It’s a tumbleweed station all creatives pass through on the way to somewhere more productive. It’s where you learn to murder your darlings and discard everything that has no precise function, and where detail is sacrificed on the altar of a ‘higher art form’.

And that’s the creative backwater where RapidWeaver Central’s been stagnating the last couple of years. Sure, it was pure in form and function but in design terms it was more anaesthetic than aesthetic: numbing my creative sensitivities as it slowly leeched the very spirit from RapidWeaver Central.

Sometimes it feels like minimalism rips the soul from creation. Sure, there’s extreme beauty in minimalist design, but to me its beauty is a razor’s edge traversing voids of longing that ache to be filled. Minimalist designs are like supermodels — all sharp and angular and trendy as hell but boy do they need a fucking meal.

Don’t get me wrong. I have great respect for minimalism and its absolute distillation of form and function into a single beating heart — it’s the discipline of focus that every design needs to achieve its central purpose — but like all healthy diets it’ll never satisfy a healthy human need.

Because once you’ve gone minimal, where do you go next? Get any more minimal and you disappear up your own arse. Less is less — it’s a fact. It may be marketed as more but it’s still less — and you don’t learn by creating less. You learn by creating more. And creation is about taking risks, riding the impulsive wave, seizing the crazy inspirational moment and flowing with it. See where it takes you.

Which brings us to today.

Another journey for RapidWeaver Central.

We’ve left the town called Minimal in the dust behind us and now the train whistle’s blowing as we round the bend and approach our new destination.

A Town Called Maximal

In Maximal there’s only one law: design every element.

Put some meat on them bones.

Marten Claridge

Founder of RapidWeaver Central, Developer of WeaverThings, Author of Books, Marten's highly unique skillset has established him as a leading RapidWeaver, Web Design and Wordpress consultant with a worldwide client-list and highly dysfunctional sense of modesty.

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